How I Built a $100K Nail Brand from Home

I didn’t start with a studio, investors, or retail shelves. Just gel polishes, discipline, and a calculator. The beauty industry is a $57B market, and nails are one of the highest-margin sub niches. With the right branding and recurring customers, scaling to $100K/year (~$8,300/month) became math—not luck.

I Started with One Niche, Not Everything

Press-ons + builder gel → high demand + low cost.
Less inventory = faster cash flow.

Pricing Was Built for Margin, Not Competition

$8–$12 cost → $25–$45 sale price.
That’s 150–300% markup without retail overhead.

I Posted Content, Not Ads

TikTok + Instagram before/after videos.
Virality brought customers, not billboards.

I Built a Repeat Customer System

Subscriptions, bundle kits, seasonal drops.
Recurring revenue = predictable months.

I Reinforced Brand Trust with Packaging

Luxury look, small cost.
Beautiful unboxing = more referrals + higher pricing power.

I Scaled When Demand, Not Emotion, Said Go

More colors, faster fulfillment, wholesale orders.
Growth followed numbers—not excitement.

Final Word — From Someone Who Builds, Not Gambles

A home business isn’t small when structured like a company.
Pick a niche. Price for profit. Market visually. Encourage repeat buyers.
You don’t need a storefront—you need a plan.