20 Google Ads Secrets to Generate $700 in 3 Weeks

The secrets of Google Ads to make a quick profit? You’ve come to the right place. This article breaks down 20 Google Ads secrets to help you generate $700 in just three weeks. From optimizing keywords to improving click-through rates (CTR) and maximizing your return on investment (ROI), these strategies will give you the edge you need to succeed. Whether you’re a seasoned marketer or just getting started, these tips will show you how to optimize your Google Ads for success.

1. Nail Your Keyword Research

Use Long-Tail Keywords

Long-tail keywords are more specific, less competitive, and typically convert better than broad keywords. Using tools like Google Keyword Planner, identify long-tail phrases that match the intent of your target audience. For example, instead of bidding on “shoes,” try “affordable men’s running shoes.”

Focus on Buyer Intent

Target keywords that show buyer intent. Phrases like “buy,” “discount,” or “best deals” are great indicators. These users are more likely to convert, increasing your conversion rate (CVR).

Constantly Refine Keywords

Google Ads isn’t a set-it-and-forget-it game. Consistently monitor and refine your keyword list. If certain keywords are underperforming, cut them loose and reallocate your budget to higher-performing ones.

Metric Calculation: Keyword Optimization ROI

Initial CTR Without Long-Tail Keywords: 3%
CTR After Long-Tail Keyword Optimization: 6%
Percentage Increase: +100%
Using long-tail keywords leads to better targeting and lower costs.
Focusing on buyer intent improves conversion rates.
Continuous keyword refinement ensures you’re maximizing ROI.

2. Leverage Negative Keywords

Prevent Irrelevant Clicks

Negative keywords prevent your ads from showing up for irrelevant searches, saving you money. If you’re selling premium products, you don’t want clicks from people searching for “cheap” or “free” alternatives. Add those terms as negative keywords.

Refine Based on Search Query Reports

Google provides a Search Query Report that shows what users searched before clicking your ad. Use this to identify and add negative keywords to your campaign, ensuring that you aren’t wasting your budget.

Reduce Cost-Per-Click (CPC)

By excluding irrelevant traffic, you reduce your CPC. Fewer irrelevant clicks mean more of your budget is spent on high-quality leads, improving your overall campaign performance.

Metric Calculation: Negative Keyword ROI

Initial CPC Without Negative Keywords: $1.50
CPC After Adding Negative Keywords: $1.00
Percentage Decrease: -33%
Adding negative keywords reduces wasted spend.
Refined search queries improve ad targeting.
Lower CPC means more bang for your buck.

3. Use Ad Extensions to Enhance Visibility

Implement Sitelink Extensions

Sitelink extensions allow you to include additional links in your ad, driving traffic to different parts of your site. This not only increases your ad’s size but also provides more options for users to click, improving your CTR.

Include Callout and Structured Snippets

Callout extensions let you highlight specific features or offers like “Free Shipping” or “24/7 Customer Service,” which can boost engagement. Structured snippets help showcase specific aspects of your product or service, such as types or categories, which adds context to your ads.

Boost Ad Rank

Adding ad extensions improves your ad rank, giving your ad more visibility. Google rewards advertisers who make their ads more useful to users, so extensions are a quick way to get ahead of competitors without increasing your bid.

Metric Calculation: Ad Extension Impact on CTR

Initial CTR Without Ad Extensions: 4%
CTR After Adding Ad Extensions: 7%
Percentage Increase: +75%
Sitelink extensions give users more clicking options.
Callout extensions highlight your product’s benefits.
Boosting your ad rank improves visibility and CTR.

4. A/B Test Your Ad Copy

Craft Two Versions of Every Ad

Running two versions of your ad simultaneously—also known as A/B testing—allows you to see which ad copy resonates better with your audience. Test different headlines, descriptions, and calls to action to find the winning formula.

Focus on the Call-to-Action (CTA)

Your CTA is one of the most important elements of your ad. Test different CTAs like “Shop Now,” “Learn More,” or “Get Started” to see which drives the most clicks and conversions. Make sure your CTA is clear, concise, and action-driven.

Optimize Based on Performance

Once you’ve gathered enough data, pause the lower-performing ad and scale up the winning variation. Keep testing new versions to continuously optimize performance.

Metric Calculation: A/B Testing ROI

Initial CTR Without A/B Testing: 5%
CTR After A/B Testing: 8%
Percentage Increase: +60%
A/B testing helps identify what copy works best.
Optimizing CTAs leads to higher conversion rates.
Continuous testing ensures long-term ad success.

5. Optimize Landing Pages for Conversions

Match the Landing Page to the Ad

Your landing page must be relevant to the ad users clicked on. If your ad promotes a sale, make sure your landing page reflects that offer. Mismatched landing pages result in high bounce rates and wasted ad spend.

Keep It Simple

A cluttered landing page confuses users and deters conversions. Keep your design clean, with a single CTA and minimal distractions. The goal is to guide users toward completing the desired action.

Improve Page Load Speed

Page load time plays a big role in conversions. A slow-loading page will frustrate users and lead to abandonment. Use tools like Google’s PageSpeed Insights to ensure your landing page loads quickly on both desktop and mobile.

Metric Calculation: Landing Page Optimization for Conversions

Initial Conversion Rate Without Optimization: 3%
Conversion Rate After Landing Page Optimization: 6%
Percentage Increase: +100%
A relevant landing page increases user satisfaction and conversions.
Simple, clean designs reduce friction.
Faster page load times lead to fewer drop-offs.

6. Set Up Conversion Tracking

Use Google Ads Conversion Tracking

If you’re not tracking conversions, you’re flying blind. Google Ads conversion tracking helps you see which ads are driving results, whether it’s purchases, sign-ups, or inquiries.

Analyze the Data

Tracking gives you access to key metrics like cost-per-conversion and conversion rate. Use these insights to tweak your campaigns and allocate more budget to top-performing ads.

Optimize for High-Value Conversions

Not all conversions are created equal. Focus on the high-value conversions—the ones that generate the most revenue. This could be a product sale, a service inquiry, or a subscription signup.

Metric Calculation: Conversion Tracking ROI

Initial ROI Without Conversion Tracking: $300
ROI After Conversion Tracking: $700
Percentage Increase: +133%
Tracking conversions allows for data-driven decisions.
High-value conversions should be your primary focus.
Optimization based on conversion data boosts ROI.

7. Utilize Dynamic Search Ads (DSAs)

Let Google Do the Work

Dynamic Search Ads (DSAs) automatically generate ad headlines and landing pages based on your website’s content. This is perfect for larger sites or for when you don’t have the time to manually create ads for every page.

Target Long-Tail Keywords

Since DSAs match user searches with specific content on your site, they often target long-tail keywords, which tend to be cheaper and more specific, leading to higher conversion rates.

Monitor and Refine Performance

While DSAs are automated, you still need to monitor their performance. Use negative keywords to filter out irrelevant traffic and ensure that DSAs are driving high-quality leads.

Metric Calculation: DSA Performance

Initial Cost Per Conversion Without DSAs: $20
Cost Per Conversion After Using DSAs: $15
Percentage Decrease: -25%
DSAs save time by automating headline generation.
They target long-tail keywords for better conversions.
Monitoring performance ensures cost efficiency.

8. Increase Bid for High-Performing Keywords

Identify High-Performing Keywords

Use Google Ads’ performance metrics to identify which keywords are driving the most conversions at the lowest cost. These are the keywords you want to focus on.

Increase Your Bid Strategically

By increasing your bid for high-performing keywords, you ensure your ad is shown more often, capturing more traffic and conversions. Don’t waste time and money bidding on underperforming keywords.

Monitor Your Costs

Increasing your bid will increase your CPC, so keep a close eye on your costs to make sure your ROI stays positive. If costs start to outweigh conversions, consider pulling back.

Metric Calculation: Bid Adjustment for High-Performing Keywords

Initial Conversion Rate Without Bid Increase: 4%
Conversion Rate After Increasing Bids: 7%
Percentage Increase: +75%
Identifying high-performing keywords maximizes conversions.
Strategic bidding captures more of your target audience.
Monitoring CPC ensures a healthy balance between cost and ROI.

9. Leverage Remarketing Campaigns

Target Previous Visitors

Remarketing allows you to show ads to people who have already visited your site but didn’t convert. These users are more likely to engage because they’re already familiar with your brand.

Use Dynamic Remarketing

Dynamic remarketing takes things a step further by showing users ads for the specific products or services they viewed on your site. This personalized approach increases the chances of conversion.

Monitor Frequency Capping

Make sure to use frequency capping so that users don’t see your ads too often. Overexposure can lead to ad fatigue, making users less likely to click.

Metric Calculation: Remarketing ROI

Initial Conversion Rate Without Remarketing: 2%
Conversion Rate After Remarketing: 5%
Percentage Increase: +150%
Remarketing targets users who are already interested.
Dynamic ads make your message more personalized.
Frequency capping avoids ad fatigue and wasted spend.

10. Optimize for Mobile

Ensure Mobile-Friendly Ads

More than half of Google’s traffic comes from mobile, so if your ads aren’t optimized for mobile, you’re missing out. Make sure your ads are mobile-friendly by testing them across multiple devices and adjusting the format for better mobile performance.

Mobile-Specific Bidding

Consider creating mobile-specific campaigns or adjusting your bids to prioritize mobile users. Since mobile users often have different behaviors and intents than desktop users, tailoring your strategy can improve performance.

Simplify Mobile Landing Pages

Mobile users are often in a hurry. Keep your mobile landing pages simple, with easy navigation and a clear, concise CTA. This helps reduce bounce rates and improves conversions.

Metric Calculation: Mobile Optimization Impact

Initial Mobile Conversion Rate Without Optimization: 2%
Mobile Conversion Rate After Optimization: 4%
Percentage Increase: +100%
Mobile optimization ensures you’re capturing valuable mobile traffic.
Adjusting your bids for mobile users can improve performance.
Simple, fast-loading landing pages boost conversion rates.

11. Implement Geo-Targeting

Focus on High-Performing Locations

Geo-targeting allows you to show your ads in specific locations where your audience is most likely to convert. Analyze your data to find out which cities, regions, or countries are generating the most leads, and increase your ad spend there.

Adjust Bids by Location

Not all locations are created equal. If you’re noticing higher conversions in specific areas, consider increasing your bids in those regions to capture more traffic. On the flip side, reduce bids or exclude locations that aren’t performing well.

Use Location-Specific Ad Copy

Tailoring your ad copy to the user’s location can make a big difference. For example, a phrase like “Fast shipping to New York” is more likely to catch the attention of someone in that area, driving up your click-through rate (CTR) and conversions.

Metric Calculation: Geo-Targeting ROI

Initial Conversion Rate Without Geo-Targeting: 3%
Conversion Rate After Geo-Targeting: 6%
Percentage Increase: +100%
Geo-targeting directs your ad spend to high-performing areas.
Location-based ad copy increases CTR.
Adjusting bids by location maximizes ROI.

12. Utilize Automated Bidding Strategies

Choose the Right Automated Bidding Option

Google Ads offers several automated bidding strategies, like Target CPA (Cost Per Acquisition) and Target ROAS (Return on Ad Spend). Choose the one that aligns with your business goals. If you want to maximize conversions, Target CPA might be the best option, while Target ROAS focuses on maximizing revenue.

Let Google Optimize Bids

Once you’ve set your targets, let Google handle the heavy lifting. Automated bidding adjusts your bids in real time to get the best possible results, ensuring that you don’t overspend while still capturing high-quality traffic.

Monitor and Adjust Over Time

While automated bidding can save you time, don’t forget to monitor your campaigns regularly. Keep an eye on metrics like CPC and conversion rate to ensure the strategy is meeting your expectations. If needed, tweak your targets or try another automated bidding option.

Metric Calculation: Automated Bidding Impact

Initial ROI Without Automated Bidding: $500
ROI After Implementing Automated Bidding: $700
Percentage Increase: +40%
Automated bidding ensures real-time bid adjustments.
Choosing the right strategy aligns with your business goals.
Regular monitoring ensures continuous optimization.

13. Focus on Quality Score

Improve Ad Relevance

Your Quality Score is crucial to your Google Ads success. A higher Quality Score lowers your CPC and improves your ad rank. Start by ensuring your ads are highly relevant to the keywords you’re targeting. Google rewards ads that closely match user search queries.

Enhance Landing Page Experience

Google also takes your landing page into account when calculating your Quality Score. Make sure your landing page is relevant to the ad, loads quickly, and provides a seamless user experience. This will not only improve your Quality Score but also increase your conversions.

Optimize Expected CTR

Google predicts how likely users are to click your ad based on its relevance. Optimize your ad copy to make it more engaging and enticing. Use strong calls-to-action (CTA) and experiment with different headlines to improve your expected CTR.

Metric Calculation: Quality Score Impact on CPC

Initial CPC With Low Quality Score (5): $2.50
CPC After Improving Quality Score (8): $1.50
Percentage Decrease: -40%
A higher Quality Score lowers your CPC.
Ad relevance and a great landing page boost your score.
Improving expected CTR increases overall ad performance.

14. Schedule Ads for Peak Performance

Analyze When Your Audience Is Most Active

Use Google Ads’ ad scheduling feature to show your ads only when your target audience is most active. Analyzing your campaign performance data will show you which days of the week and times of day generate the most traffic and conversions.

Adjust Bids During Peak Hours

Once you know your peak performance times, adjust your bids to capitalize on that traffic. Increase your bid during high-traffic times to ensure your ads are shown more often, and decrease your bid during off-hours to save budget.

Avoid Wasting Budget During Low-Conversion Times

Conversely, if your data shows that conversions are low during certain hours, pause or lower your bids during those times. This way, your budget is focused on driving high-quality traffic when it matters most.

Metric Calculation: Ad Scheduling ROI

Initial ROI Without Ad Scheduling: $500
ROI After Implementing Ad Scheduling: $700
Percentage Increase: +40%
Ad scheduling targets users when they’re most likely to convert.
Peak-hour bidding increases your ad visibility during high-traffic periods.
Avoiding low-conversion times maximizes ROI and minimizes wasted spend.

15. Create Responsive Search Ads (RSAs)

Increase Ad Variation Automatically

Responsive Search Ads (RSAs) allow Google to automatically test different combinations of headlines and descriptions to find the best-performing ad. This leads to improved ad performance as Google tailors the ad to the user’s search query.

Optimize for Different Audiences

With RSAs, you can cater to different audience segments. Whether a user is searching for information, ready to buy, or comparing products, RSAs will adapt, showing the most relevant combination of ad copy based on their intent.

Improve Ad Strength

Google provides an ad strength indicator for RSAs, which tells you how likely your ad is to perform well. Keep tweaking your headlines and descriptions to move the ad strength from “Poor” to “Excellent.”

Metric Calculation: RSA Performance Boost

Initial CTR Without RSAs: 4%
CTR After Implementing RSAs: 7%
Percentage Increase: +75%
RSAs adapt to the user’s intent and boost performance.
Automated ad variation improves CTR.
Continuous optimization of ad strength leads to better results.

16. Take Advantage of Audience Targeting

Use Custom Audiences

Audience targeting is key to reaching the right people. With custom audiences, you can target users based on their interests, purchase intent, and previous interactions with your brand. This increases the likelihood of conversions by focusing on users who are already engaged.

Leverage Similar Audiences

Similar audiences allow you to target people who share characteristics with your existing customers. This expands your reach to high-potential leads who are more likely to engage with your ads and convert.

Refine Audience Segments

Segment your audience based on behaviors, demographics, and interests. For example, target younger audiences with one set of ads and older, more experienced buyers with another. This personalized approach boosts your ad relevance and conversion rates.

Metric Calculation: Audience Targeting Impact on CTR

Initial CTR Without Audience Targeting: 3%
CTR After Implementing Audience Targeting: 6%
Percentage Increase: +100%
Custom audiences ensure you’re reaching the right people.
Similar audiences expand your reach to potential customers.
Refined audience segments improve CTR and conversion rates.

17. Analyze Competitors’ Ads

Use Auction Insights

Google Ads’ Auction Insights tool allows you to see how your ads stack up against competitors. You can analyze impression share, average position, and overlap rate to understand where you stand and how to improve your campaigns.

Identify Gaps in Competitor Strategy

Study your competitors’ ad copy, keywords, and landing pages to identify gaps in their strategy. If they’re not bidding on certain high-value keywords or using certain ad formats, that’s your opportunity to capitalize and gain an edge.

Optimize Based on Competitor Performance

Once you’ve identified weaknesses in your competitors’ campaigns, optimize your own strategy. For example, if they’re using weak CTAs, create stronger, more compelling ones to outperform them and drive higher conversions.

Metric Calculation: Competitor Analysis Impact on ROI

Initial ROI Without Competitor Analysis: $400
ROI After Competitor Analysis: $700
Percentage Increase: +75%
Analyzing competitors’ ads gives you a strategic advantage.
Identifying gaps allows you to optimize and outperform.
Auction insights reveal where you stand and where to improve.

18. Implement Call-Only Campaigns

Focus on Phone-Driven Conversions

If your business relies heavily on phone calls, call-only campaigns are the way to go. These ads are designed to encourage users to call your business directly from their mobile device, making it easier for users to get in touch.

Use Call Tracking

To measure the effectiveness of your call-only campaigns, implement call tracking. This allows you to see which ads are driving calls and optimize your campaigns accordingly.

Optimize Call-to-Action

Make sure your CTA is clear and encourages users to call. Phrases like “Call Now” or “Speak to an Expert” are more likely to drive action. Combine this with a strong value proposition, like “Free Consultation,” to increase conversions.

Metric Calculation: Call-Only Campaign Conversion Rate

Initial Conversion Rate Without Call-Only Campaign: 3%
Conversion Rate After Implementing Call-Only Campaign: 6%
Percentage Increase: +100%
Call-only campaigns drive phone-driven conversions.
Call tracking measures ad effectiveness.
Strong CTAs lead to more calls and better conversions.

19. Use Remarketing Lists for Search Ads (RLSA)

Target Previous Visitors with Search Ads

Remarketing Lists for Search Ads (RLSA) allow you to show tailored ads to people who have already visited your website but didn’t convert. This keeps your brand top of mind as they continue their search.

Customize Bids for Previous Visitors

Since these users are already familiar with your brand, they’re more likely to convert. Increase your bids when targeting these users to ensure your ads get prominent placement in the search results.

Use Different Ad Copy for Remarketed Users

Create ad copy specifically for users on your remarketing lists. These ads should focus on re-engagement, using copy that emphasizes why they should return and complete their purchase.

Metric Calculation: RLSA Impact on Conversion Rate

Initial Conversion Rate Without RLSA: 3%
Conversion Rate After Implementing RLSA: 7%
Percentage Increase: +133%
RLSA targets users who are already familiar with your brand.
Customizing bids for previous visitors increases conversions.
Tailored ad copy drives re-engagement and boosts sales.

20. Split Test Your Ads

Test Different Versions of Ads

Never settle on just one version of your ad. A/B testing (also known as split testing) allows you to run different versions of your ads to see which one performs better. Test variations of your headline, ad copy, and call-to-action to find the winning formula.

Analyze Performance Metrics

Once you’ve run your split tests, analyze key metrics like CTR, conversion rate, and CPC to determine which ad version performs best. Make data-driven decisions and apply your findings to future campaigns.

Continuously Optimize

Even after you’ve found a winning ad, the optimization process doesn’t stop. Keep testing new ideas, tweaking your ad copy, and adjusting your bidding strategy to stay ahead of the competition.

Metric Calculation: Split Testing Impact on CTR

Initial CTR Without Split Testing: 3%
CTR After Split Testing: 6%
Percentage Increase: +100%
Split testing helps you find the best-performing ads.
Analyzing performance metrics drives data-based improvements.
Continuous optimization keeps your campaigns fresh and effective.

By implementing these 20 Google Ads secrets, you’re not just setting the stage for growth—you’re gearing up to generate $700 in 3 weeks or more. From split testing your ads to leveraging RLSA and optimizing for mobile, every move you make should be calculated to maximize your ROI.