How to Sell Drawing Tutorials on Pinterest and YouTube
I’ve built businesses where attention was converted into assets. Pinterest and YouTube are not social platforms — they’re distribution engines. YouTube has over 2.5 billion monthly users, and Pinterest drives high-intent search traffic with 450+ million users actively looking for ideas and tutorials.
If structured correctly, drawing tutorials can generate both ad revenue and product sales.
Here’s how to sell drawing tutorials on Pinterest and YouTube — strategically.
Reverse Engineer the Revenue Goal
Let’s say you want:
$5,000 per month
Break it into streams:
- $2,000 from course/tutorial sales
- $1,500 from YouTube ad revenue
- $1,500 from affiliate links and digital downloads
Multiple streams reduce risk.
If your tutorial course sells for $50:
$2,000 ÷ $50 = 40 sales per month
That’s 10 per week.
Achievable with the right funnel.
Create High-Intent Tutorial Topics
Random art videos won’t scale.
Focus on search-driven topics like:
- “How to draw realistic eyes step by step”
- “Beginner portrait shading tutorial”
- “Procreate line art tutorial”
Search-based content compounds over time.
Even 50,000 monthly views at a modest $3–$5 RPM (revenue per 1,000 views) can generate $150–$250 from one video.
Scale that to 20 optimized videos, and ad revenue grows meaningfully.
Traffic builds assets.
Build a Funnel, Not Just Views
Every video and pin should lead somewhere:
- Paid tutorial bundles
- Membership community
- Skill-based mini-course
- Digital practice sheets
If 2% of 10,000 monthly viewers buy a $30 product:
200 buyers × $30 = $6,000 monthly revenue
Conversion matters more than views.
Use Pinterest as Traffic Leverage
Pinterest drives evergreen traffic.
Create:
- Vertical step-by-step pins
- Before-and-after drawings
- Short tutorial previews
If one pin brings 1,000 monthly clicks and your landing page converts at 3%, that’s 30 sales.
Multiply that across 10 high-performing pins:
300 sales × $30 = $9,000 potential revenue
Pinterest compounds quietly.
Package Tutorials for Higher Value
Don’t sell single videos.
Offer:
- 5-video bundles ($49–$79)
- Niche masterclasses (portraits, anime, realism)
- Monthly subscription access ($15–$25/month)
If 200 members join at $20 per month:
200 × $20 = $4,000 recurring revenue
Recurring income builds stability.
Track Performance Metrics
Monitor:
- Click-through rate (aim for 4–10%)
- Watch time
- Conversion rate (target 2–5%)
- Revenue per video
Operators measure weekly. Hobbyists hope.
Data drives scale.
Repurpose Content Efficiently
One YouTube tutorial becomes:
- 5 Pinterest pins
- 3 short-form clips
- 1 email campaign
- 1 product teaser
Efficiency multiplies output without multiplying effort.
Time is capital.
Final Word from the Street
Selling drawing tutorials on Pinterest and YouTube isn’t about going viral.
It’s about:
- Creating search-driven content
- Building a conversion funnel
- Packaging high-value products
- Leveraging evergreen Pinterest traffic
- Tracking metrics consistently
10,000 monthly viewers converting at 2% can generate six-figure annual potential.
Attention becomes income when structured properly.
That’s how creators operate like businesses — and businesses scale.
