18 Online Course Marketing Tactics to Earn $700 in 2 Weeks

Ready to hit your target of $700 in just two weeks with your online course? It’s not just about creating quality content; it’s about deploying smart, strategic marketing tactics that convert. In this guide, we’ll dive deep into 18 online course marketing tactics that can skyrocket your earnings and get you on the fast track to success. Whether you’re a seasoned marketer or just starting out, these strategies will give you the edge you need to make your course a top seller.

1. Leverage Social Media Ads

Social media ads are a powerhouse for driving targeted traffic to your online course. Platforms like Facebook and Instagram offer robust targeting options that let you reach your ideal audience with laser precision. Create compelling ad copy that highlights the unique value of your course and use high-quality visuals to grab attention.

Ad Performance and ROI

Cost of Social Media Ads: $150
Revenue from Conversions: $500
Clickthrough Rate: 6%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($500 – $150) / $150 × 100 = 233%

By investing in social media ads, you can achieve a 233% ROI and a 6% clickthrough rate, making it a high-impact strategy for boosting course sales.

2. Email Marketing Campaigns

Email marketing campaigns remain a top tactic for engaging with potential students and driving course sign-ups. Segment your email list based on interests and behavior, and send personalized messages that address specific pain points or needs.

Email Marketing Metrics and ROI

Cost of Email Campaigns: $100
Revenue from Increased Sign-Ups: $350
Open Rate: 22%
Clickthrough Rate: 8%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($350 – $100) / $100 × 100 = 250%

Email marketing campaigns can deliver a 250% ROI with a 22% open rate and 8% clickthrough rate, driving substantial revenue from engaged subscribers.

3. Influencer Partnerships

Influencer partnerships can extend your reach to new audiences through trusted voices in your niche. Collaborate with influencers who have a strong following and align with your course’s subject matter.

Influencer Collaboration Metrics

Cost of Influencer Partnerships: $200
Revenue from Influencer Traffic: $600
Engagement Rate: 10%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($600 – $200) / $200 × 100 = 200%

Working with influencers can result in a 200% ROI and a 10% engagement rate, effectively leveraging their audience for increased course sales.

4. Webinars

Webinars provide a live, interactive way to showcase the value of your course. Host a webinar that addresses common challenges in your niche and provides actionable insights, with a call-to-action to enroll in your course.

Webinar Effectiveness and ROI

Cost of Hosting Webinars: $120
Revenue from Webinar Sign-Ups: $400
Conversion Rate: 12%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($400 – $120) / $120 × 100 = 233%

Webinars can achieve a 233% ROI and a 12% conversion rate, making them a powerful tool for converting attendees into students.

5. Content Marketing

Content marketing involves creating valuable, relevant content to attract and engage your target audience. Write blog posts, create videos, and develop infographics that highlight the benefits of your course and position yourself as an authority.

Content Marketing ROI and Traffic

Cost of Content Creation: $150
Revenue from Increased Traffic: $500
Clickthrough Rate: 7%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($500 – $150) / $150 × 100 = 233%

Investing in content marketing can provide a 233% ROI and a 7% clickthrough rate, driving organic traffic and boosting course enrollments.

6. Affiliate Marketing

Affiliate marketing leverages other marketers to promote your course in exchange for a commission on each sale. Recruit affiliates who have a strong presence in your niche and offer them attractive incentives to drive sales.

Affiliate Marketing Metrics

Cost of Affiliate Commissions: $200
Revenue from Affiliate Sales: $700
Conversion Rate: 5%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($700 – $200) / $200 × 100 = 250%

Affiliate marketing can yield a 250% ROI and a 5% conversion rate, tapping into new audiences through trusted affiliates.

7. SEO Optimization

SEO optimization enhances your course’s visibility in search engines. Optimize your course landing page and blog content with relevant keywords, meta tags, and quality backlinks to attract organic traffic.

SEO ROI and Traffic Metrics

Cost of SEO Efforts: $100
Revenue from Organic Traffic: $350
Clickthrough Rate: 6%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($350 – $100) / $100 × 100 = 250%

With SEO optimization, you can achieve a 250% ROI and a 6% clickthrough rate, increasing your course’s online visibility and driving more traffic.

8. Landing Page Optimization

Landing page optimization focuses on improving the effectiveness of your course’s landing page. Test different headlines, CTAs, and design elements to find what converts best and boosts sign-ups.

Landing Page ROI and Conversion Rate

Cost of Optimization: $80
Revenue from Increased Conversions: $300
Conversion Rate: 8%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($300 – $80) / $80 × 100 = 275%

Landing page optimization can deliver a 275% ROI with an 8% conversion rate, significantly enhancing your course’s enrollment rate.

9. Paid Search Advertising

Paid search advertising involves bidding on keywords to appear in search engine results. Create targeted ads that align with the intent of users searching for relevant course topics.

Paid Search ROI and Clickthrough Rate

Cost of Paid Search Ads: $200
Revenue from Conversions: $650
Clickthrough Rate: 7%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($650 – $200) / $200 × 100 = 225%

Paid search advertising can provide a 225% ROI and a 7% clickthrough rate, driving targeted traffic to your course.

10. Social Proof and Testimonials

Social proof and testimonials build trust by showcasing positive experiences from previous students. Feature these on your course landing page and in your marketing materials to increase credibility.

Social Proof ROI and Engagement

Cost of Collecting Testimonials: $50
Revenue from Increased Trust: $250
Conversion Rate: 6%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($250 – $50) / $50 × 100 = 400%

Utilizing social proof and testimonials can result in a 400% ROI and a 6% conversion rate, enhancing credibility and driving more enrollments.

11. Exclusive Offers and Discounts

Exclusive offers and discounts create a sense of urgency and incentivize potential students to enroll quickly. Offer limited-time discounts or bonuses to encourage immediate action.

Discount ROI and Conversion Metrics

Cost of Discounts: $120
Revenue from Increased Enrollments: $400
Conversion Rate: 9%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($400 – $120) / $120 × 100 = 233%

Exclusive offers and discounts can yield a 233% ROI with a 9% conversion rate, driving urgency and boosting course sales.

12. Partnerships and Collaborations

Partnerships and collaborations with other course creators or industry experts can expand your reach. Work together on joint ventures or cross-promotions to tap into each other’s audiences.

Partnership ROI and Reach

Cost of Partnerships: $150
Revenue from Joint Efforts: $500
Engagement Rate: 7%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($500 – $150) / $150 × 100 = 233%

Partnerships and collaborations can deliver a 233% ROI and a 7% engagement rate, effectively expanding your reach and driving course sales.

13. Retargeting Campaigns

Retargeting campaigns focus on reaching users who have previously interacted with your site but haven’t converted. Use retargeting ads to remind them of your course and encourage them to complete their purchase.

Retargeting ROI and Conversion Rate

Cost of Retargeting Ads: $100
Revenue from Retargeted Conversions: $350
Conversion Rate: 10%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($350 – $100) / $100 × 100 = 250%

Retargeting campaigns can achieve a 250% ROI with a 10% conversion rate, recapturing potential customers and boosting enrollments.

14. Online Communities and Forums

Online communities and forums provide a platform to engage with potential students. Participate in discussions, share valuable insights, and subtly promote your course where relevant.

Community Engagement ROI and Traffic

Cost of Community Engagement: $80
Revenue from Increased Visibility: $300
Clickthrough Rate: 5%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($300 – $80) / $80 × 100 = 275%

Engaging in online communities and forums can result in a 275% ROI and a 5% clickthrough rate, increasing visibility and driving traffic.

15. Blogging and Guest Posts

Blogging and guest posts on relevant websites help establish your authority and drive traffic to your course. Write insightful articles that provide value and include links to your course.

Blogging ROI and Referral Traffic

Cost of Blog and Guest Posts: $130
Revenue from Referral Traffic: $400
Clickthrough Rate: 6%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($400 – $130) / $130 × 100 = 208%

Blogging and guest posts can deliver a 208% ROI with a 6% clickthrough rate, positioning you as an expert and driving traffic to your course.

16. Video Marketing

Video marketing leverages the power of video to showcase your course content and benefits. Create engaging videos that highlight key features and testimonials to capture attention and drive conversions.

Video Marketing ROI and Engagement

Cost of Video Production: $150
Revenue from Video Campaigns: $500
Engagement Rate: 8%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($500 – $150) / $150 × 100 = 233%

Video marketing can provide a 233% ROI and an 8% engagement rate, effectively showcasing your course and driving enrollments.

17. Podcast Appearances

Podcast appearances allow you to reach new audiences by discussing your course on relevant podcasts. Share your expertise and promote your course to listeners who are interested in your niche.

Podcast ROI and Reach

Cost of Podcast Appearances: $100
Revenue from Podcast Promotion: $350
Conversion Rate: 7%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($350 – $100) / $100 × 100 = 250%

Podcast appearances can achieve a 250% ROI and a 7% conversion rate, reaching new audiences and boosting course enrollments.

18. Free Mini-Courses

Free mini-courses act as lead magnets, offering a taste of your full course to potential students. Use these free courses to demonstrate your expertise and encourage sign-ups for the complete program.

Mini-Course ROI and Conversion Metrics

Cost of Developing Mini-Courses: $120
Revenue from Conversions: $400
Conversion Rate: 9%
ROI = (Revenue – Cost) / Cost × 100
ROI = ($400 – $120) / $120 × 100 = 233%

Free mini-courses can deliver a 233% ROI with a 9% conversion rate, attracting leads and converting them into paying students.

Conclusion

Implementing these 18 online course marketing tactics can help you achieve $700 in just two weeks. From social media ads and email campaigns to webinars and influencer partnerships, these strategies are designed to maximize your reach, engagement, and revenue. Embrace these tactics with a dash of New York flair, and watch your course soar to new heights.