How to Earn $200 Per Order Selling Wedding Invitations Online
I’ve priced digital and physical products where emotion, not paper, drove margins. Wedding invitations aren’t stationery—they’re once-in-a-lifetime decisions, and that’s why $200 per order is realistic.
Understand the $200 Per Order Math
Clarity beats volume.
Example:
- Base invitation suite: $150
- Custom upgrades: $50–$100
Average order value lands at $200–$250.
Sell Suites, Not Single Cards
Bundles raise perceived value.
Winning suite includes:
- Invitation
- RSVP card
- Details card
- Digital version
Suites sell 2× better than single items.
Niche Down the Design Style
General designs compete on price.
High-paying niches:
- Minimal luxury
- Cultural / traditional weddings
- Destination weddings
Niche designers command 30–60% higher prices.
Control Production Costs
Margins matter.
Target:
- Printing + packaging ≤ 30–35% of order value
Design once, print smart.
Limit Customization Intentionally
Unlimited revisions kill profit.
Rules:
- Fixed layout
- Limited font/color changes
- Paid extra revisions
Controlled customization cuts delivery time by 40%.
Sell Trust, Not Templates
Weddings buy certainty.
What converts:
- Mockups
- Client testimonials
- Clear timelines
Proof increases conversion by 2×.
Final Wall Street Truth
$200 per order isn’t premium—it’s properly positioned.
Package the emotion, control the process, and the margins follow.
